How to Maximize Your Brand Voice Using Video Marketing?
We live in a day and age where consumers and marketers are working on an upward trend to generate powerful video content which can engage audiences. However, this trend has gained significant recognition in the online space in just a couple of years. How do we know that? We don’t actually, we are just following what HubSpot tells us. According to a recent report published by HubSpot marketing, the trend of using videos among business individuals have climbed up to a staggering 85% from 61% in half a decade.
When you use video in the correct manner, video can increase your brand voice to an incredibly new state. Do you also want to learn how to do that with your brand? Or you simply want to follow what other brand enthusiasts are doing in the online world?
Here are a few things you need to keep in mind when it comes to giving your brand a voice through videos.
Work on Producing a Variety of Different Videos
To begin with your video marketing journey where you’re inclined to offer your brand a voice, start with creating multiple videos rather than sticking to a single video type. While most brands often make mistakes of publishing a single video type on their website, they often forget that a well-rounded view on your brand can give you the exposure your brand deserves. It can hone up on your businesses’ personality.
What are some of the basic types of videos you need to invest yourself in?
- Client Testimonial Videos
- About Us Videos
- How to Videos
- Vlog Videos
- Sales Pitch Videos
- Employee Training Videos
The more content you send out with a consistent tone, the more effective your entire video marketing strategy will turn out to be. The best example which I can quote here is of Dove. We all know Dove is a beauty product widely used across the world. All Dove’s video campaigns focus on building self-esteem, confidence, and empowerment. Watch any of their videos, and you will find the brand message consistent
Here take a look at one of their #SpeakBeautiful commercials,
Keep a Consistent Theme of Your Video
Whatever you do, make sure to keep a consistent theme across your entire video. For instance, the colors that are associated with your brand should reflect in all of your videos. If there’s an animation which you use in the closing of the videos, make sure that it remains consistent and does not change. This will ensure that you’re a trustworthy brand and you believe in being consistent as a brand in the market.
There’s no harm in change. But make sure you announce it early on to your audience separately.
For example, if you’re planning to change your brand logo, you need to send out an announcement video. In this way, your audience will already know that you’re about to launch a new logo for your brand.
Make the Most Out of Existing Video Sharing Platforms
Although ads are getting more annoying by the day, you need to capitalize on video through some of these large scale video publishing platforms. The list includes, YouTube, Tik Tok, Snapchat, Hulu, and so on. If you invest in designing a video which is well curated and informative and subtly take the audience to making a decision, then you’re definitely investing your budget in video marketing in the correct manner.
According to experts, YouTube ads are the next ocean of advertising. When you invest your budget in YouTube advertisements, you can easily make a profit worth four to five times more than what you can expect from any other marketing practice. People who are on YouTube are already interested in watching different types of video content. It’s just up to you how you can come with a process to target them.
Focus on Quality Videos Rather than Producing Quantity
One of the common mistakes which many brands often make is producing a wide range of videos. What they fail to understand though is that quantity is not always the best option for video marketing. If you want to be successful, you need to invest yourself in producing quality content. If you are unable to produce quality, you will eventually end up investing a lot of budget but not be able to connect.
We are often asked, what are the quality blocks in any video animation?
And we answer them with 4 areas they should always pay attention to:
- Explaining the audience who you are.
- Explaining the audience about your value.
- Using a powerful call to action to engage them.
- Developing a social sphere where your audience can interact.
When these four facets come together, they give your brand the perfect voice. So there you go, here are some incredible ways how you can give your brand a voice.